Jonathan Ive: ‘What We’re Working on Now Feels Like Most Important and the Best’


The Telegraph has published an interview with Jonathan Ive where the famed Apple designer reveals that what they’re working on now ‘feels like the most important and the best work we’ve done’.

Ive notes that his father, a teacher, was a significant influence on his choice to go into design.

“My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.”

Interestingly, when asked which of his Apple designs he wanted to be remembered by, he said:

“It’s a really tough one. A lot does seem to come back to the fact that what we’re working on now feels like the most important and the best work we’ve done, and so it would be what we’re working on right now, which of course I can’t tell you about.”

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