Pre-orders for the next generation iPhone are reportedly set to begin the morning of Friday, September 14th, according to MacRumors.

MacRumors is now hearing that pre-orders may not begin tomorrow following the media event and that they may instead start on Friday morning in a scenario similar to last year’s debut. We’re hearing that certain portions of Apple’s online sales support team are significantly increasing their staffing levels beginning at 6:00 AM Eastern on Friday, with a major surge for the initial shift beginning at that time and a sustained level of high staffing for at least the remainder of the day.