Samsung captured 25 percent market share of the global handset market last quarter to become the world’s largest handset vendor for the first time ever, according to research from Strategy Analytics.
Alex Spektor, Associate Director at Strategy Analytics, said, “As volumes contracted in key developed markets like Western Europe and North America, global handset shipments grew just 3 percent annually to reach 368.0 million units in Q1 2012. Samsung was the star performer, shipping 93.5 million handsets worldwide and capturing a record 25 percent marketshare. Five years after it captured the number-two spot from Motorola, Samsung has finally become the world’s largest handset vendor in volume terms.”
Neil Mawston, Executive Director at Strategy Analytics, added, “Nokia’s global handset shipments declined a huge 24 percent annually to 82.7 million units in Q1 2012. Volumes were squeezed at both ends, as low-end feature phone shipments in emerging markets stalled and high-end Microsoft Lumia smartphones were unable to offset the rapid decline of Nokia’s legacy Symbian business. Nokia was the world’s largest handset vendor between 1998 and 2011, for 14 years, before finally yielding top position to rival Samsung this quarter.”
Tom Kang, Director at Strategy Analytics, added, “Apple shipped a healthy 35.1 million handsets worldwide in Q1 2012, nearly doubling from 18.6 million units in Q1 2011. Apple achieved its highest ever marketshare in the overall handset category, capturing 10 percent of global shipments during the first quarter of 2012. Demand for the new iPhone 4S model remained strong in the United States and Japan, while the recent launch of the 4S in China was a timely contributor to Apple’s rapid growth. We expect Apple to grow further in the second quarter of the year, but the upcoming launch of Samsung’s new Galaxy S3 flagship model could slow iPhone’s growth in some regions if it is well received by operators and consumers.”
Samsung has denied any involvement in the ‘Wake Up’ protest that was held outside an Australian Apple Store recently, according to SlashGear.
Samsung has denied any involvement with the “Wake Up” flashmob staged outside an Apple Store in Australia, despite suggestions that it was an escalation of the company’s anti-iPhone campaign. Reported earlier this week, the flashmob saw dozens of black-clad men and women holding “Wake Up” signs converge outside of the Sydney Apple Store. However, “Samsung Electronics Australia has nothing to do with the ‘Wake-Up Campaign” the company told SlashGear today.
Samsung was thought to be behind the protest since it followed closely after a Samsung ad that represented Apple customers as sheep.
Samsung has announced that it plans to spin off its unprofitable LCD division and focus on making thinner, brighter televisions, according to a Bloomberg report.
The new company, provisionally named Samsung Display Co., will be set up April 1 with paid-in capital of 750 billion won ($668 million), Samsung said in a filing today. Samsung’s LCD business had an operating loss of 750 billion won last year as global TV sales slowed. The spinoff company may eventually merge with the Samsung Mobile Display venture that makes organic light-emitting diode, or OLED, panels, as Samsung prepares to meet growing demand for the new technology, said James Song, an analyst at Daewoo Securities Co.
“It’s a good decision for Samsung Electronics,” Seoul- based Song said by telephone. “The long-term direction for their display business is going OLED. They can improve efficiency of investment by combining similar businesses.”